Anecdotal Reasoning

Perhaps one of the most powerful influences on patients' decisions is their anecdotal experiences. It might be hard to interest a patient in chemotherapy whose aunt had a bad experience with chemotherapy. Anecdotal information is very powerful and can draw people's attention away from much more representative evidence. For example, even when informed of the success rates of treatment alternatives, people's choices can be influenced by uninformative anecdotes. A treatment alternative that is described as curing an illness 75% of the time is looked on less favorably if people are exposed to hypothetical anecdotes of patients who did not improve with treatment.47

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