References

1. SB Desai. Tapping into "mystery" product uses can be secret of your success. Marketing News, October 22, 1992.

2. B Wansink, J Gilmore. New uses that revitalize old brands. J Advert Res 39 (March 1999), 90.

3. B Kanner. Products with double lives—On Madison Avenue. New York Mag, November 30, 1992.

4. B Wansink. Expansion advertising. In: John Phillip Jones, ed. Advertising: An Encyclopedia. Beverly Hills, CA: Sage, 1998.

5. Functional cosmetics: A synergy of hot trends. Global Cosmet Ind March 1999, p 88.

Copyright © Marcel Dekker, Inc. All rights reserved.

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