Consumer Fear Of Germs

Historically, consumers have relied on cleanliness to reduce bacterial contamination. We wash to remove as many pathogens as possible. With food poisonings, viruses, and the common cold, health care concerns on are the rise. This germ phobia has resulted in an outburst of antibacterial products: soaps, lotions, facial cleansers, cutting board products, dishwashing soaps, kitchen and bathroom cleaners, countertops, kitchen appliances, pillows, sheets, mattress pads, kitty litter, children's toys, socks, athletic shoes, toothbrushes, sponges, and even toothpaste. Many people have an irrational fear of germs, and they are demanding better and safer products. The market is responding with a wide range of antibacterial products. Parents want to protect their children from the dangers of bacteria. Let us not forget the growing contingent of baby boomers and the "Gen Xers," pursuing their quest for health and fitness. With more travel, day care, and public transportation, today's consumer is determined to fight the war on germs. ^ The antibacterial soap market is a 1 billion-dollar-a-year business. Between | 1992 and 1998, 673 antibacterial products were introduced on the market accord- | ing to a report in the Seattle Times [1]. :ยง Yet one might still ask, Why add an antibacterial agent? Depending on their ^ active ingredients and specific formulation, antibacterial soaps or washes are effective against the bacteria that cause odor, skin infections, food poisoning,

Antibacterial Agent

Chemical Structure

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How To Deal With Rosacea and Eczema

How To Deal With Rosacea and Eczema

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