Providing and encouraging alternative activities

Another strategy, in principle involving positive incentives, is to provide and seek to encourage activities which are an alternative to drinking or to activities closely associated with drinking. This includes such initiatives as making soft drinks available as an alternative to alcoholic beverages, providing locations for sociability as an alternative to public houses and bars, and providing and encouraging recreational activities as an alternative to leisure activities involving drinking. Job-creation and skill-development programmes are other examples.

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