Evidence on effectiveness

'Boredom' and 'because there' nothing else to do' are certainly among the reasons some drinkers give for drinking. There are many good reasons for a general social policy of providing and encouraging alternative activities. However, as has been noted, 'the problem with alternatives to drinking is that drinking combines so well with so many of them'. Soft drinks are indeed an alternative to alcoholic beverages for quenching thirst, but they may also serve as a mixer in an alcoholic drink. Involvement in sports may go along with drinking as well as replace it. The few evaluation studies of providing alternative activities, again from a restricted range of societies, have generally not shown lasting effects on drinking behaviour, (1. 16) although they undoubtedly often serve a general social purpose in broadening opportunities for the disadvantaged. ^..D

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