Table 1011

Foods for Specific Needs

Product Characteristics

Healthy beverage. The women's formulation is a cranberry juice-based fruit beverage made with dragonfruit flavor, and enhanced with evening primrose, red clover, astragalus, rosemary, green tea extracts, vitamin C, B complexes, calcium, and zinc.

Healthy beverage. The men's formulation is a 10% juice beverage made with tropical punch flavor and enhanced with ginseng, kola, saw palmetto, selenium, zinc, and vitamins A and C.

Healthy beverage. Raspberry Rendezvous is made with raspberry and blueberry flavors and enhanced with a natural ginseng extract.

Intelligent Quisine line is targeted to people with special dietary needs. The company offers products to reduce the levels of cholesterol, blood sugar and blood pressure.

Fortified line extensions. Campbell's Plus! provides 10-30% of the RDI for vitamins A, Bj, B2, B6, B12, C, and E.

Green tea extract T-30A and T-90S contain 30 and 90% polyphenols, respectively.

Pasta fortified with omega-3s fatty acids.

Pasta sauces and Naked Juices' Tidal are enriched with omega-3s.

Benecol is a cholesterol-lowering margarine containing plant stanol fat, which restricts the absorption of cholesterol from the digestive tract.

PMS Escape is a remedy for premenstrual syndrome that boosts serotonin levels in the brain.

Serotain is obtained from an extract of Griffonia simlicifolia, a West African medicinal plant, and contains 5-hydroxytryptophan (5-HTP), which has shown to provide brain cells with the necessary material to make more serotonin. This product suppresses the appetite, elevates mood, and acts as a sleep aid.

Kraft's Taste of Life salad dressing with 50% of the RDA for vitamin E.

Viactiv are chocolate-flavored calcium chews.

AdvantaSoy, line of soy isoflavone products, has been recently introduced by Cargill Health & Food Technologies.

AdvantaSoy Complete (2.25% concentration) has been introduced for French Meadow Bakery, a manufacturer of women's bread and soon to be launched men's bread.

Nutrition for Women, oatmeal.

Harmony breakfast cereal contains whole grains, calcium, soy protein, and various vitamins and minerals important for women.

Luna is a whole nutrition bar for women. It contains soy protein, calcium, folic acid, zinc, iron, and antioxidants.

Caromax is made from the fruit of the carob tree, has a total dietary fiber content of >80%, and is characterized by its high content of lignins, polyphenols, and pinitol. Caromax has a cholesterol-lowering potential of 7.8% total cholesterol and 12.1% LDL reduction after a 6-week regimen.

Developed by

Wild Flavors, Inc.

Bell Flavors & Fragrances, Inc.

Campbell Soup Co.

Vitamin & Food Products, Inc.

Mellina's Healthy Kitchens Novartis

Interneuron Pharmaceuticals Benchmark Botanicals

Kraft

Nutritionals Cargill, Inc.

Quaker Oats Co. General Mills

Clif Bar Inc.

Nutranova

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